Bosnian Merchants Calm and Respectful Sellers

Unlike the French and Italian shopkeepers, who often eagerly encourage people to buy, Bosnian merchants take a different approach. They do not pressure customers or show strong emotion. Instead, they offer their goods with quiet dignity and politeness, often seeming indifferent to whether or not a sale is made.

They never shout, use big gestures, or behave in a pushy way. This calm behavior is influenced by their Turkish neighbors, who follow the teaching of the Prophet Muhammad:

“Be moderate in your steps and lower your voice.”

Pride and Patience in Daily Life

You will also never see a Muslim begging on the streets of Sarajevo. Complaining is rare. One of the most admirable qualities of the local people is how they handle misfortune and disappointment—with calmness and quiet strength Sofia Sightseeing.

Their attitude can be summed up in a simple belief:

“If you have food, eat. If you don’t have food, then die.” While it may sound harsh, it shows their deep faith, self-control, and pride in not asking for help or showing weakness.

Whether in their shops or their places of worship, many Muslim Bosnians stay composed, respectful, and deeply connected to their religion.

Traditional Guilds Organize the Trades

Like medieval Europe, trades in Bosnia are organized by guilds. Each trade or profession has its own guild, which governs many aspects of the business. These guilds:

Choose a patron saint, Elect leaders and officers, Set prices for goods and services, Regulate wages, Appoint apprentices, Settle disputes

Each type of trade also has its own area in the city. For example, blacksmiths, jewelers, or weavers each have their specific streets or districts. Interestingly, even though merchants may be competitors, they usually maintain friendly and respectful relationships with one another.

The Kiraet-Han A Gathering Place for All

At the center of the old city is a famous meeting place: a traditional coffee house called the Kiraet-Han. This is where many skilled workers and merchants gather. It’s a peaceful and lively place where people from all races and backgrounds can be seen relaxing, talking, and sharing ideas.

The Grand Mosque and a Lesson in Cleanliness

Not far from the Kiraet-Han is the Begova Djamia, one of the largest and most beautiful mosques in Europe, second only to Hagia Sophia in Istanbul and the Selimiye Mosque in Edirne (Adrianople).

In its courtyard, there is a fountain where worshippers wash their hands before prayer. In Islam, cleanliness is essential, and the Prophet declared:

“Cleanliness is the key to prayer.”

Also in the courtyard is a stone measuring stick, the official standard of length—just like a yardstick. If a merchant’s measurements are questioned, he must compare his product against this official standard to prove its accuracy. This simple but strict practice ensures honesty and fairness in trade.